COVID-19 and its impact on tourism: The role of psychological resilience in tourists’ intention to resume consumption of hotel services
(A2021-94266)

AUTHORS

Francisco Peco Torres, University of Granada; Ana Polo Peña, University of Granada; Dolores Frías Jamilena, University of Granada

ABSTRACT

This study aims to better understand how psychological resilience may help consumers adapt to the uncertain ‘new normal’ caused by the COVID-19 pandemic in the tourism context. A quantitative empirical study among consumers of hotel services was conducted. The results showed that their psychological resilience has a negative effect on their perceived health risk and emotional risk, which helps increase tourist intention to return to consuming hotel services despite the on-going pandemic. The findings are of value to the literature as they demonstrate both relationships jointly for the first time. They are also valuable to the professional sector since the work can help hotel firms to design more effective strategies for approaching customers in the ‘new normal’.

REFERENCES

This work was supported by the Ministerio de Educación y Formación Profesional (Grant FPU 15/07264) and the Ministerio de Economía y Competitividad from Spain (Research Projects ECO2015-65306-R).